New York has been the city of Samsung’s latest smartphones, and the Seoul-based firm now looks to re-establish their reputation in the city as the world’s largest smartphone maker.
The Galaxy Note 7, which was released in the same city, earned the criticism of everyone, with faulty smartphone batteries exploding and harming many buyers. This resulted in billions of dollars of loss for Samsung, but more importantly, it damaged the reputation of the tech giant.
Now, the company looks for redemption, launching the Galaxy Note 8 in the same city later this year. The company will “unpack” the new device at the Park Avenue Armory on Wednesday in New York.
New York has been an important place for Galaxy Note phones by Samsung, with the multi-national firm choosing the “city that never sleeps” for revealing their new phones since the Note 5 was unveiled back in 2015.
Even though the Galaxy S8 was released earlier this year, it’s sales have grown over expectations, and have managed to bring back a little of the reputation that the company lost due to the Galaxy Note 7. However, buyers still remain perplexed over the new Galaxy Note 8 which will come out in the market later this year.
Samsung now firmly believes that the firm has went past the battery issues that arose from the Note 7, with the batteries of that particular handset overheating and catching fire, exploding as a result. Samsung thinks it has overcome the problem, after facing no battery problems in the past 5 months. Moreover, the pre-tested version of the Note 7, the Note FE was released in July with a limited 400,000 sets being sold, and that phone has encountered no battery explosions.
According to Samsung’s mobile business chief, Koh Dong-jin back in April, the firm has developed a software which will reduce the battery consumed by the phone, and thus, the buyers will be able to experience a longer battery time than they had in the Galaxy S7 edge.
After the Note 7 issue, the Seoul-based giant introduced “the eight-point battery safety check” and “multi-layer safety measures protocol” back in January to overcome the battery issue. The Note 8 also underwent these checkpoints, and was declared safe enough by Samsung to restore their lost pride.
An official from the Samsung company revealed that the Note 7 debacle had damaged the history of the company’s mobile business, and the President and workers have ensured that they would get back their reputation with the new Galaxy Note 8.
The official also revealed that over 20 million Galaxy S8s have been shipped, with more than 400,000 Note FEs nearly being sold out. This has eased the safety concerns that consumers had over Samsung’s battery issues, and if there are no issues in the future, Samsung could revive their lost reputation.